Rachel Sennott on the side-splitting series about the messy glamour of Gen Z existence

Rachel Sennott joins the online meeting and immediately starts an explanation. “I can’t believe I’m late!” she exclaims, appearing genuinely regretful. Despite being only a bit behind, she feels compelled to justify. “My phone conversations always run long.” “Previous discussions went over, and I realized I talk too much!” Luckily, for a writer, this is exactly what one hopes to hear. Besides, it’s fairly predictable. Viewers familiar with her fearlessly queer and brash project Bottoms—that she collaborated on with Emma Seligman and featured in together with collaborator the talented actress—will be aware that Sennott has much to say, ranging from about roles, relationships, or the pros of starting a teen combat group. And, by the end the recent eight-part show titled I Love LA, it becomes obvious that she carries even more perspectives about the struggles of Gen Z life (Now in her thirties, she serves as a bridge to younger audiences, a tale-end millennial adept for connecting both generations).

Influences and Creative Vision

Likenesses to Lena Dunham’s groundbreaking show naturally arise and Sennott admits to being a fan, referencing it together with Sex and the City, Insecure and Atlanta as influences for her series, which follows the journey of online personality Tallulah and ally who is also new representative portrayed by Sennott. Notably, the largest influence on creative vision went to Entourage, the show focusing on a rising Hollywood star succeeding in an often-seedy Hollywood (notable statement: “happiness eludes everyone but failures in this city”). She discovered it amid COVID-19, became “hooked”, and decided to create a new version on it “with female and queer audiences in mind”.

“My aim was to focus on digital fame over traditional entertainment, as my own beginnings were on the web,” she notes. The idea for I Love LA emerged—to some extent—from firsthand, originally rocky, relocation to Tinseltown and from her astrological phase, a popular phenomenon for astrology heads. This represented an era that saw her grasp significant insights, in her career and personally. “During my younger years, I was chaotic, often breaking down in public,” she says. “Settling in LA during my mid-twenties brought calm, but soon everything unraveled.” “The struggles felt almost mythic in scale…”

Humble Origins

Brought up in Connecticut, the star began writing and performing stand-up while pursuing theatre at New York University (NYU) Tisch School of the Arts. “I followed traditional paths to get on stage, but nothing clicked,” she explains. “Every campus humor group turned me down after tryouts.” I tried out for all the NYU plays and didn’t make it into any of them. “I wondered why I was even there at all.”

Sennott decided to act independently, performing at amateur nights with Ayo and posting hysterical (and decidedly) unconventional online content online. A particular video, titled Baby Cult, centered on several females fetishistically fixated on having babies; another envisioned being employed at the brand Hollister as similar to being stuck in a horror film. In a neat twist of fate, she encountered Seligman through NYU’s movie community and ended up appearing in her directorial debut, Shiva Baby, a stressful comedy set at a funeral gathering with echoes of Uncut Gems. A recurring idea of her career, she says, has been contemporaries giving her a shot, as opposed to the industry at large. So the old guard wasn’t helpful? “They were not involved”, she repeats, adding amusedly: “They don’t want us to win.”

Manifesting Dreams

Anyone who were skeptical regarding Sennott previously will surely be kicking themselves today. As part of she calls a “wild, full-circle” development, she seems to have created the perfect project. A few years back she posted a clip called “it’s LA” on social media, in which she parodied film promos (“Substance abuse is rampant here”). Years later, she’s the co-showrunner (with Emma Barrie) of a series about city dwellers managing benefits of digital stardom (such as socializing at a celebrity’s house) with its pitfalls (your friend being suspected of being a intoxicated stealer, and perhaps becoming a “brand unsafe” persona non grata). It would be simple to create a series about internet celebrity that was overly glamorous—or, worse, one that punched down at those depicted. This show avoids both, making for a representation of privileged millennial living that’s candid about the chaos and the shine.

Balanced Perspective

“Numerous series present younger generations and digital culture in a derogatory manner,” she comments. “I think that young people have been through a lot – I’m mostly thinking of people younger than me, like my little sister, who went to college during Covid, so she had to come home, or my other sister who was doing school online.”|“The younger generation has faced significant

Cynthia Henson
Cynthia Henson

Digital media strategist and researcher focusing on the intersection of technology and societal impacts.